on these websites.
Price comparison websites provide many benefits to both consumers and the suppliers. Consumers get convenience, increased choices, saving of time, etc., while suppliers are benefitted by increased visibility, new customers, etc.
The price comparison websites can be segmented into Insurance, Energy and Others. Insurance segment includes motor insurance, home insurance, travel insurance, etc. Energy segment comprises of gas, electricity and others. Other products included in the market are broadband, mobiles, digital TV, etc.
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The price comparison website market is expected to increase at a significant growth rate during the forecasted period( 2016-2020). The global price comparison website market is supported by various growth drivers, such as increase in smartphone users, increased internet penetration, increasing switching market, etc. Yet, the market faces certain challenges, such as issues related to reliability and trust, lack of knowledge, etc.
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