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The pet food market can be segmented on the basis of pet type , product type , ingredients and price . On the basis of pet type , market can be segmented into dog food , cat food and other pet food , while on the basis of product type , the market can be classified into wet food , dry food and treats & mixers . The market can be distinguished into natural and nonnatural food , on the basis of ingredients . However , on the basis of price , the food market can be segmented into economy pet food , mid-priced pet food and premium pet food . Among all the classifications , segmentation on the basis of pet type is most popular , with dog food dominating the market .
The major growth drivers for the global pet food market are : an increase in the pet population , pet humanization , health conscious consumers , upsurge in urbanization and personal disposable income . Despite the market is governed by various growth drivers , there are certain challenges faced by the market such as pet obesity , grinding challenge , supply chain challenge and nutritional sustainability . Some of the recent trends in the market include the rise in social awareness among consumers , sustainable packaging , cooked pet food and exotic ingredients .
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