2017 - 2020 Global Over the Top ( OTT ) Global Market : Industry Analysis & Forecast
Market Research hub ’ s announced ” Global Over the Top ( OTT ) Market : Industry Analysis & Outlook ( 2016-2020 )” the term over-the-top OTT refers to applications and services which are accessible over the internet and ride on operators ’ networks offering internet access services . Over-the-top content ( OTT ) is the delivery of audio , video , and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content . The emergence of OTT content providers can be heralded as revolutionary in changing the way consumers use mobile broadband ( MBB ).
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There are many providers of OTT content globally , of all different sizes . Consumers can access OTT content through Internet-connected devices such as desktop and laptop computers , gaming consoles ( such as the PlayStation 4 and Xbox One ), set-top boxes , smartphones ( including Android phones , iPhones , and Windows phones ), smart TVs and tablets . The competition in the OTT segment is also increasing due to companies looking for expanding their user bases in other countries .
The key factors driving the growth of OTT market are increase in the number of smartphone users , increasing household broadband penetration , increase in internet users , increase in global ad spending through internet , accelerating economic growth and cloud services . Some of the noteworthy trends and developments of this industry are rapid computerization of banking system , availability of high speed internet , rise of mobile commerce and E-commerce , increasing trend of Omni-channel retailing and preference of online media over traditional TV . However , the expansion of OTT market is hindered by willingness to improve technology , high competition and cost incentive , regulatory imbalances between TSP and OTT and legal and regulatory issues .
The report “ Global over the Top ( OTT ) Market – Industry Analysis & Outlook ( 2016-2020 )” provides an in-depth analysis of the global market along with regional markets . The major trends , growth drivers as well as issues being faced by the industry are being presented in this report . The industry comprises large players such as Netflix , Amazon , Facebook and Apple . All these companies have been profiled in the present report highlighting their key financials and business strategies for growth .
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