The market is divided into the following segments based on geography :
� Americas � APAC � Europe � MEA
Key vendors
� General Mills � Kellogg � Mondelz International � Nairns Oatcakes � Quaker Oats Company � Bobos Oat Bars � Britannia Industries � Curate Snacks
Market driver
� Growing preference toward healthy indulgence � For a full , detailed list , view our report
Market challenge
� Degradation of nutritive value during processing � For a full , detailed list , view our report
Market trend
� Increasing sales traction from hypermarkets and supermarkets in developing economies
� For a full , detailed list , view our report