Market Research Report France baby food market analysis,France baby food | Page 2

Baby foods are either soft, liquid paste or chewable foods. A lot of care should
be taken with certain foods that pose a choking hazard to babies, such as
undercooked vegetables, grapes. Liquid baby food consisting of pureed
vegetables and fruits, sometimes mixed with rice cereal and formula milk.
When baby is able to chew, small, soft pieces of food may be included.
Homemade baby food is less expensive than commercial baby foods available
in stores. Homemade baby food requires mincing or pureed fruits or vegetables
and preparation time is more.
The increasing number of women in workforce triggered a huge demand for
organic baby food. The urban population is the largest consumer of baby foods
and formula. The baby food market consists of baby cereals, dry meals, baby
drinks, baby finger foods, baby wet meals, special energy formula, stage-wise
milk formulas, follow up milk formula and others.
The decline in birth rate and recent food scandals in France are a major
contributing factors for downfall in baby foods industry. There is a decrease in
the growth of organic baby foods and conventional baby food due to several
factors. Many of the medical practitioners are advising parents to feed their
children home-made foods, therefore, the sales in ready-to-eat industrial baby
food has reduced. It is expected that there will be a possible growth in the
coming years for baby foods and organic baby foods in France.
According to research report, “ The Baby Food Market in France 2017 ” , there is a slight
growth observed in this sector due to decrease in price. The major competitors
in baby food market are Nestlé and Blédina, with great advertising power. The
French market also has new brands in organic baby foods such as a British
Brand “Quinola Mothergrain” produces baby food pouches. Organic baby food
market in France has captured many opportunities with its naturalness and the
quality of their recipes. The leading organic baby food company is Hipp.
The baby food market in France is expected to performing better from the year
2017, however, it is predicted that the birth rate is like to fall and will lead to
very minimum consumption of the products by 2022. Developed and
developing countries witness a huge market for milk formula and own more
than half of the global market shares. In 2016, Wet meal accounted for 56%
share of the volume demand whereas milk dominated the sector by holding 53%
in value terms in the same year.