Market Research Report Finland Restaurants Market Mergers and Acquisition | Page 2

Lucky Bastard is a restaurant in Finland which offers gourmet burger which is made of Black
Angus beef ground. It specializes in making own sauce and offering vegan options. It promises
to use Finnish potatoes and they use recycled products and emphasize on eco-friendliness. The
restaurant also features a text on its window which says " No violence, no homophobia, no
racism only peace love and burgers."
The consumers in Finland have been noticed to prefer a good quality food with varieties of
menu and flavors with esteemed services. They are attracted by the relaxed and comfortable
atmosphere. Recently, an "irregular regular" dinner has been offered to a group of 10 people in
a secret by a celebrity chef Hans Vilimaki with changing location. This type of uniqueness has
prolonged to attract Finnish consumers.
Consumers are used to enjoying the French cuisine and seafood based several course dinners
which are made of fresh and seasonal ingredients. Latently, introduction of "Gluten-free"
restaurants has been planned by Finnish Coeliac Society. It will surely help many allergenic
consumers to choose restaurants in which they can eat easily.
Over the forecast period, it is estimated that people will become more health conscious and
will demand less calorie food and will be concerned about ethical and environmental issues. An
organization named ResQ is dutiful in measuring the amount of food wasted in restaurants and
analyzing that which food is thrown more into waste in order to well investigate the changing
tastes and preferences of the consumers. This will help the market to plan well for achieving
higher success rates in the future.