Market Research Report Filipino Classified Ads site,Job Posting Philippin | Page 18

Philippines Online Classifieds Market Outlook to 2021
TRENDS & GROWTH DRIVERS
Free Service on Online Portals: The
number of online portals providing free
services is increasing in the country.
Filipinos are price-conscious and hence
prefer free services or services at minimum
rates.
Rising Demand for Used Cars: The rising
issues in public transport infrastructure and
growing purchasing power has led people
to buy second hand cars. It has been found
that searches for used cars in the Philippines
increased by nearly ~ % in 2016, a
significant increase in this category. The
population in the country has a mindset of
buying a used luxury car instead of a new
car.
FUTURE OF PHILIPPINES ONLINE
CLASSIFIEDS INDUSTRY
The Philippines online classified market is
anticipated to grow at a tremendous rate
owing to rapid proliferation of mobile
phone internet, rising internet penetration,
increasing demand of used products and
others. The country is expected to see more
spikes in employment activities, real estate
sector and automobile sectors.
The market will increase at a CAGR of ~%
during 2016-2021 to reach at USD ~ million
in 2021.
Figure: Philippines Online Classifieds
Market Future Projections on the Basis of
Revenues in USD Million, 2017-2021
80.00
70.00
April 2017
60.00
Merger & Acquisitions: The online
classifieds market has also observed merger
& acquisition and Strategic partnerships
among companies in the country. This has
led to increasing number of services offered
by the company.
Connect with Social Media: The increase in
internet users and high social media usage
has been the major factors responsible for
the growth of online classifieds market in
the Philippines. The traffic of online portals
comes in large volumes from social media.
Rising Convenience in Using Online
Classified Portals: In last decade, there has
been a shift from print media to digital
media. In the first month of 2016 alone, ~ %
of the ~ million active internet users in the
Philippines purchased a product or service
online. The reasons behind this increase are
extra features present on the portals,
availability of the products and services
online, quick results, increased internet
penetration, Smartphone usage, lower
prices and booming industries in various
segments.
50.00
40.00
30.00
2017
2018
2019
2020
2021
Online Classifieds market will be majorly
dominated by online recruitment classifieds
in coming future. Online Classifieds market
will be majorly dominated by online
recruitment classifieds in coming future.
The online automobile classified will be the
third segment followed by electronics and
others.
Table: Philippines Online Classifieds
Future
Market
Segmentation
by
Recruitments, real Estate, Automobiles,
Electronics and Others on the basis of
Number of Listings, 2016
Percentage
Segments
(%)
Recruitment
~
Automobiles
~
Real Estate
~
Electronics
~
~Others
~
Total
~
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