June 2017 China Nutraceuticals Market Outlook to 2021
improving sleep and facilitating digestion has resulted into increased revenue generation for the segment . However , dietary supplements are observed to grow at a high pace owing to the improving economic condition of the country has allowed interested consumers to purchase expensive supplements for improving their nutritional health . By Distribution Channel The mass merchandisers segment dominated China ’ s nutraceuticals distribution channel by grabbing a maximum share worth ~%, thus generating revenue worth USD ~ million in the year 2016 . China ’ s population has an increasing demand for wide variety of product offerings in large quantities , which was targeted by mass merchandisers fulfilling specific nutritional needs , hence generating revenue for the market . Pharmacies in China nutraceuticals industry were able to grab revenue share worth ~% in the year 2016 . High sales of OTC products and growing prescriptions of nutritional supplements by doctors to complete the nutritional requirements of the nutrient deficient population has resulted into high share of pharmacies in the China nutraceuticals market . Other major distribution channels include convenience stores , door-to-door sales , and mail orders .
Dietary Supplements Segmentation Vitamins and minerals dominated the market with revenue share of ~% in 2016 owing to high prevalence of vitamin D deficiency in sun-deprived country China . It has been observed that only ~% of the Chinese population is having adequate quantity of vitamin D and ~% population is deficient of the nutrient . Herbal supplements segment captured second place with ~% revenue share in 2016 . The increasing consciousness for hair loss among the Chinese elderly population and Chinese herbs being proven to be successful as a measure for hair loss and natural hair restoration , has resulted in increased revenue contribution from the segment . It is estimated that the use of herbal medicines represents approximately ~% of healthcare services delivered in China .
Functional Foods and Beverages Market Segmentation Health segment dominated the functional food and beverages market with a revenue share worth ~% in China functional foods and beverages market in year 2016 . Chinese population was witnessed with a growing trend towards leading a healthy lifestyle by considering doing regular exercise and consuming natural or organic food with additional benefits . As a result of which various international companies are investing into the country leading to increased awareness and demand for expensive products , thus driving the market . For instance , Australian nutrition brand Blackmores has made collaboration with Chinese tennis champion Li Na in order to tap China ’ s growing health food market . Digestive and energy
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