Market Research Report Consumer Trends to Niche Tourism Market Report | Page 2

it less attractive for foreigners to visit the country. The US saw less visitors from
Europe, which was down 4% in comparison to 2015. However, growth is predicted
in almost every US state in terms of international visitors over the next five years.
What else does this report offer?
- Detailed market analysis, information and insights
- Historic and forecast tourist volumes and values covering Germanys outbound
tourism sector
- Detailed analysis of tourist spending patterns for various categories in the travel
and tourism sector, such as purpose of spending and top source markets.
- Detailed analysis of the market trends in the Germanys outbound tourism sector.
Scope:
- City breaks are favored by Central & South Americans (67%), while Europe and
North America score below average when it comes to city breaks.
- Chinese tourists are the most likely to book a city break with 79% of all respondents
either somewhat likely or extreme likely to book.
Reasons to buy:
- Make strategic business decisions using survey data related to holiday preferences
across 36 markets
- Understand consumer behaviour to identify key market trends and growth
opportunities
- Direct the promotional efforts on most promising markets by identifying the key
source markets