Market Research Report Car accessories sales volume worldwide, | Page 2

Ken Research, a market research firm says, the aftermarket segment has
been stacked with the highest demand for the decorative car accessories
in comparison to the original equipment manufacturer (OEM) segment.
The facilitating reasons could be its less expensiveness with
heterogeneous range of customization available in terms of design and
material types. The prominent players in both the value chain and supply
chain are the franchise-based sales channels & the regional dealers.
Recently, a new sales channel called the phone-based application sales is
growing abundantly in the same sector. Furthermore, the strategies used
for product positioning and consumer awareness include marketing and
promotion via social platforms, trade fairs & exhibitions, motor racing
events, seminars, and print & electronic media.
The market segmentation of the decorative care accessories industry can
be done on the basis of product types: as interior (pedals & car mats,
racing seats, steering wheel & seat covers, headrests, seatbelts, interior
trims, gauges, shifters, door sills), and exterior (racks & carriers, spoilers
& wings, mud & splash guards, sunroofs, louvers, mirrors, door skins,
suspensions, light bars, exhausts & mufflers, air intake systems, and
decals & stickers). Further it can segment on the basis of car type: as
compact, sedan, executive, SUV/MUV, luxury, and premium. Each car
type has been further analyzed based on regional and country levels.
The varied price ranges and distribution channel as a basis of
segregation can be applied as well. Regional bifurcation of the market
for decorative car accessories include North America, Latin America,
Western Europe, Eastern Europe, Asia Pacific exc. Japan (APEJ), Japan,
and Middle East & Africa (MEA). The study entails country-level
aspects based on each segment and gives estimates in terms of market
size.
Given the facts that the world economy enlarged by just 2.2 per cent in
the year 2016, and is anticipated to further extend by only 2.7 per cent in