It provides in-depth analysis of the following -
- The key issues
- Market, retailer and consumer headlines
- Market sizes and predictions for growth
- In-depth profiles of the key retailers
- Where people shop
- Why people shop
- Average spend at a product category level
- Channel usage research and payment
Scope
- Sales of non-bed bedroom furniture, such as wardrobes and bedside tables, will
struggle up to 2018 as customers are forced to prioritise their spend. However, when
the market recovers from 2019 onwards, retailers must ensure their offer is more
design led and offers innovative storage solutions to resonate with customers.
- IKEA has extended its lead atop the market as its contemporary designs and low
price points present excellent value while its innovative approach to storage
resonates with a customers that increasingly wants to make the most of the space in
their home.
- Bensons remains stable in second but is set to be pushed harder by Dreams which
has had an exceptional 2016. From entering pre-pack administration in early 2013,
Dreams has done exceptionally well to turn itself around with investment in product
quality, store environment and customer service paying off.
- Retailers must now be more design focus in their products with 27.1% of customers
saying they bought bedroom furniture to get a new look or to be on trend. This was
especially true for the key age group of 25-34 year old customers, with 37.7% stating
they bought from a retailer due to the more fashionable ranges that were on offer.