Table of Contents
Executive summary
Section 1 : Digital services market context Report scope Growth drivers of the digital economy Technological disruption powers digital services Mobility becomes the focus of digital innovation Consumer empowerment bolsters digital New business imperatives rationalize transformation
Section 2 : Lessons in digital prowess Challenging the telecom operator ’ s business The digital company value system Amazon strategy overview 15 Lesson 1 : Customer obsession Lesson 2 : A passion for invention Lesson 3 : Long term intelligence Apple strategy overview 19 Lesson 1 : Passion for innovation Lesson 2 : A culture of excellence Lesson 3 : Intuitive seamless experiences Facebook strategy overview 23 Lesson 1 : Build it and they will come Facebook strategy overview 23 Lesson 2 : Zeal for big data and research Lesson 3 : Think big , invest in the future Google strategy overview 27 Lesson 1 : User-first mentality Lesson 2 : Enable ecosystem Lesson 3 : Fund emerging businesses
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Section 3 : Telco approaches to digital Telco approaches to digital transformation Verizon China Telecom Orange AT & T
Section 4 : Key Findings & Recommendations Summary of findings GAFA core values GAFA success factors Telco digital strategies