An Overview of the Malaysia ’ s Baby Food Industry Albany , New York , January 24 , 2017 : Market Research Hub has recently announced the addition of a new report to it broad database titled as “ Baby Food in Malaysia ”. In Malaysia , the sales of baby food have increased annually in terms of both volume and value except in 2012 .
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The total volume sold in 2016 was 12 % higher than in 2010 and value in 2016 was 96.5 % higher than in 2010 , equivalent to an increase of 71 % at constant 2010 prices . Malaysia ’ s strong economic performance has made commercial baby food accessible to an increasing number of parents . The rising number of births has further stimulated sales . The market is dominated by baby milks , which account for 90 % of retail sales . Cereals represented 6.4 %, Wet meals accounted for just 1.2 % of market value . Other baby food , now consisting of rusks and snacks , took 2.6 % of market value .
Key Findings
- Malaysia has a well-developed food production industry but its baby food industry is very small . - Consumption of baby food in Malaysia increased by 12 % since 2010 in terms of volume . Market value reached 96.5 % more than in 2010 , and equivalent to growth of 71 % at constant prices . - Growing-up milk has been the major growth area , and now accounts