An Overview of the Malaysia’ s Baby Food Industry Albany, New York, January 24, 2017: Market Research Hub has recently announced the addition of a new report to it broad database titled as“ Baby Food in Malaysia”. In Malaysia, the sales of baby food have increased annually in terms of both volume and value except in 2012.
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The total volume sold in 2016 was 12 % higher than in 2010 and value in 2016 was 96.5 % higher than in 2010, equivalent to an increase of 71 % at constant 2010 prices. Malaysia’ s strong economic performance has made commercial baby food accessible to an increasing number of parents. The rising number of births has further stimulated sales. The market is dominated by baby milks, which account for 90 % of retail sales. Cereals represented 6.4 %, Wet meals accounted for just 1.2 % of market value. Other baby food, now consisting of rusks and snacks, took 2.6 % of market value.
Key Findings
- Malaysia has a well-developed food production industry but its baby food industry is very small.- Consumption of baby food in Malaysia increased by 12 % since 2010 in terms of volume. Market value reached 96.5 % more than in 2010, and equivalent to growth of 71 % at constant prices.- Growing-up milk has been the major growth area, and now accounts