Market Research Report Advanced wound care Industry,Wound Care Products M | Page 15

August 2017
India Wound Care Market Outlook to 2022
WHICH SEGMENTS ARE DOING WELL IN WOUND
CARE MARKET IN INDIA?
Traditional wound care is the primary
treatment approach in India. The segment
has witnessed huge demand for products
such as cotton, gauge, dressings and
bandages. These products are affordable
by everyone and enjoy high adoption in
medical institutions, clinics and end
consumers.
Traditional wound care products were the
highest revenue generating segment in the
wound care market of the country and
accounted for ~% of the overall market
share as of FY’2017. Owing to perception
of high cost-low benefit for advanced
wound care products, the use of traditional
products has been rampant. Counterfeit
and local substitutes are easily available
for products in this segment and there
existed a continuous downward pressure
on pricing.
Table: India Wound Care Market
Segmentation by Type of Wound Care
and Rationale for Revenues, FY’2017
Segment
Revenues
in
INR
Billion,
FY’2017
Rationale
NPWT (Negative Pressure Wound Therapy) is
the most popular device used in advanced
wound management and comprised for ~%
market share in the advanced wound care device
segment, as of FY’2017. It involves enveloping a
non-healing wound coupled with application of
negative pressure through foam or gauge
dressing. It has been especially been utilized for
management of diabetic foot wound. Among
newer interventions in diabetic foot wound
therapies, NPWT has become an established
method of wound management in the last few
years.
Standalone, single-use and portable NPWT
devices are available in the market.
Commercially available NPWT systems are very
expensive are not available in most rural areas of
the country.
Table: India Wound Care Market Segmentation
by Type of Advanced Wound Care Devices and
Rationale for Revenues, FY’2017
Segment
Revenues
in
Billion, FY’2017
INR
Rationale
NPWT
Pressure Relief
Hyperbaric
Others
Traditional Wound Care Total
Advanced Wound Care
Surgical Wound Care
Total KCI is one the market leaders in this segment
and has the broadest range of disposable NPWT
products. Smith and Nephew also had
considerable market presence in NPWT segment
and recently launched PICO, which is a small
and portable NPWT device providing 7 days of
therapy.
Pressure relief devices, hyperbaric oxygen
therapy devices and all other devices including
electrical and electromagnetic stimulation
comprised for ~%, ~% and ~% market share.
Traditional wound care products are
gradually being replaced by advanced
wound care products due to their efficacy
and usefulness in managing wounds by
enabling faster healing. Advanced and
surgical segments have grown at a faster
pace in the last few years.
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