Market Research Insights Electronic Display Market | Page 2

In the past few years the LCD displays are observed to have dominated the market. The segment captured more
than 35% of the total industry revenue share on account of the increasing usage in consumer electronics devices
including personal computers and TVs. Advanced OLED and LED display technologies are expected to gain
popularity on account of high operational suitability and reliability towards numerous applications.
In digital signage applications these electronic technologies are broadly used which in turn is expected to
broaden the scope of the product’s success. The trend is observed to be shifting by the manufacturers from rigid
OLED displays to flexible AMOLED displays to on account of differentiating their product from rigid LCD. Display
forms an important element in a wide variety of consumer electronic devices and act as an interface between
the user and the device. Consumer electronics application segment captured over 50% of the overall market
share in 2014 and is anticipated to have a lucrative growth over the next eight years.
Major developments include advanced digital signage 2.0 which displays data are being broadly used in the
retailing industry. Advanced electronic displays are widely being used in end-use segments including corporate,
entertainment, retail, healthcare and government. Approximately 30% of the overall revenue in 2014 was
accounted by the entertainment end-use segment. Additionally, increasing use of digital signage in the retailing
industry coupled with the surging adoption of modern the e-commerce retailing has made it the fastest growing
application segment in the industry.
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The global electronic displays industry is observed to be dominated by the Asia Pacific market amounting for
over 140 billion in 2014. Less stringent government norms coupled with lower manufacturing costs in the region
has led the technology giants to set manufacturing hub in the region, therefore fuelling the industry growth.
North America is expected to witness a lucrative growth over the upcoming years on account of improved
lifestyle and high disposable incomes of the population is anticipated to accelerate the demand for display based
applications.
The key players operating in the market include Active Light Inc., AU Optronics, Toshiba Corporation, LG
Electronics, Casio Computers Co. Ltd. Zenith Electronics Corporation, and Sony Corporation. Vendors are
implementing strategies including product differentiation and innovation by investing on R&D in light of
acquiring a competitive advantage.
Smartphone producer’s and consumer electronics are observed to be alliancing with display technology
manufacturers in light of outsourcing the manufacturing of electronic display. Apple Inc. procures the panel-