Market Research Insights Application Management Services Market | Page 3

An important component of next generation application services includes techniques that can help developers
integrate rapid application updates. Application. Vendors who offer these next generation services should be
carefully assessed for specific quality standards that can optimize agility and responsiveness of the business
which account for increased savings and continuous improvements. Growing needs to maintain confidential
data and providing security to clients is crucial and can be handled by application services that include
performance monitoring and tuning, databases and maintenance, encryption and decryption and use of private
and public keys.
Financial institutions and banks have been major clients of IT firms that develop applications that can support
these institutions with a secured system. Efficient application management services optimize their performance
based on transformation levers that have wee defined cost benefit analysis and adhere to implementation
timelines with respect to deployment of these services. Banks and financial institutions operate in a controlled
environment where margins are contracted with strict regulatory requirements. Hence, they tend to focus on
continuously optimizing their processes.
Consumption-based pricing, that include having licenses and maintenance and support services cost, is a model
that is slightly risky but has an increased flexibility of application management services. There is service based
pricing techniques that make way for new application management services. Focus of application management
services is to have continuous productivity optimization with respect to scalability, better service quality levels
and commitment to faster delivery of services to clients and thus generating better business values.
Major restraints can include compatibility issues that arise from new versions of devices that do not fit in with
the existing application service and enhancements that can hinder the use of systems that have been hired for
these applications to run. There should also be a continuous flow from the sales pitch to the delivery of AMS.
During the development lifecycle of an application management service, testing is done in order to check for
security issues. Usually at this stage, there are no bugs found but on discovery can have heavy expenses on the
organisation. Hence, it is necessary that security is taken care of from the initial requirements stage thus
avoiding to rely on the testing phase. This process drives down the cost of making these applications secure
instead of having to rework on the entire application again.
Key competitors in the market include Accenture, IBM, Infosys, TCS. Other prominent vendors include Atos
Origin, CSC, Bourntec Solutions, , Cognizant , Deloitte , HP , Iblesoft ,Ingenuity Technologies, Logica , Fujitsu, L&T
Infotech, Mahindra Systems, Capgemini , NTT Data, Wipro, Xerox. Regions that focus on this market are
Americas, APAC and EMEA. Applications prevalent globally are SAP systems and ERP systems that employ
integrated modules to provide a single platform and make tasks simpler.