Market Research Future (Food and Beverages) Whey Protein Ingredients Market Research Report | Page 3

Whey Protein Ingredients Market Research Report- Forecast till 2023
2 Market Overview
Rising health consciousness and consumers inclination towards fitness trends have prompted the growth of whey
protein ingredients globally. Additionally, the sector is driven in a major way by the increasing demand for dairy-
based nutritional products from the consumers’ end. Health benefits gained out of whey protein consumption are the
main drivers supporting the development of this segment. Growth of the infant food formula market has also provided
an impetus for the increased demand of the product as a major ingredient.
Due to consumers’ willingness towards adopting healthy lifestyle and escalation in the dairy products market, the
market of whey protein ingredients is growing at an incremental pace of development on the global platform.
Incorporation of whey protein ingredients in nutritional markets including infant nutrition, sports nutrition and
clinical/medical nutrition is identified to be the major drivers for the product’s high sale. Application of whey protein
ingredients in commodity markets including animal food and feed have also enhanced the market growth trajectory
of the sector to an elevated level. A shift in lifestyle followed by increase in awareness related to merits of functional
food and beverage consumption have led to consumers demanding whey protein ingredients to balance their
nutritional requirements. However, presence of counterfeit products in the market are the major restraining factor to
whey protein ingredients market.
Latest Industry Updates:
Nov 2017 FrieslandCampina launched their innovation in whey protein hydrolysates at Fi Europe. The product is called ‘Nutri
Whey protein ingredients Hydro’. This strategy of new product launch will help in strengthening the company’s dairy protein
portfolio.
Nov 2017 Arla Foods launched their range of new whey solutions to add to the RTD market. Rising health consciousness and
increased demand for innovative protein products has encouraged them towards the launch of the product.
Jun 2017 Arla Foods Ingredients launched a new whey protein solution which ensures the soft texture of protein ingredients bars
in which it is being used. Escalated demand for protein ingredients bars among the consumers of the U.S. has encouraged the
company to follow this strategy of new and unique product launch.
March 2017 Burt’s Bees- a company that engages in the production of personal care products has launched plant-based protein
ingredients shakes in order to suffice the growing need for protein ingredients products prepared with natural and plant based
ingredients.
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