Market Research Future (Food and Beverages) Vitamin & Mineral Premixes Market Research Report | Page 3

Vitamin and Mineral Premixes Market Research Report-Global Forecast till 2023
2 Market Overview
Vitamin and mineral premixes are custom blends of various vitamins, minerals, or both used to enhance the
nutritional content of food products, feed additives, health supplements, and pharmaceuticals, among others. They
are available in powder or liquid form and are used in various industries such as food & beverage, animal feed,
healthcare, and personal care. The use of vitamin and mineral premixes simplifies the production process through
the addition of a single premix as opposed to multiple single ingredients.
The fortification of food in the food & beverage industry is driving the growth of the global vitamin and mineral
premixes market. The increasing demand for dietary supplements also fuels the demand for vitamin and mineral
premixes. Moreover, growing awareness about animal health is driving product demand in the animal feed industry.
Regional Analysis:
Asia-Pacific is expected to dominate the market for vitamin and mineral premixes and is anticipated to be the fastest-
growing regional market during the forecast period. Vitamin and mineral premixes are widely used in the animal feed
industry which is a major factor driving the growth of the market in Asia-Pacific. China is the largest market for animal
feed in the world, which is expected to result in the growth of the regional vitamin and mineral premixes market.
Moreover, increasing health awareness among the population is expected to contribute to the growth of the market
in Asia-Pacific during the forecast period.
North America is also expected to hold a significant share of the global vitamin and mineral premixes market. The
increasing demand for fortified food products in the US and Canada is driving the growth of the vitamin and mineral
premixes market in North America. The presence of key players in Europe coupled with the increasing demand for
functional food & beverages in the region is contributing to the growth of the vitamin and mineral premixes market.
Increasing awareness of health and wellness and the rising use of vitamin and mineral premixes in various industries
is excepted to boost market growth in the rest of the world.
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