Market Research Future (Food and Beverages) Vegetable Puree Market Research Report | Page 4

Vegetable Puree Market Research Report– Forecast till 2023
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On the basis of type, vegetable puree is segmented into organic and conventional. The organic segment is gaining
high acceptance among the population owing to increasing awareness regarding organic products and their
associated health benefits. The organic segment is estimated to surge the growth of vegetable puree market over
the forecast period.
Based on the vegetable, vegetable puree market is segmented into carrots, beets, pumpkins, peas, spinach, and
others. Among them, the carrot is witnessed to be holding the major market share owing to its increasing application
in baby food and healthy beverages. Moreover, pumpkins and spinach are anticipated to be growing at a substantial
rate over the forecast period.
On the basis of application, vegetable puree market is segmented into baby nutrition, beverages, dairy & frozen
desserts, and others. Among all, the baby nutrition segment is dominating the market followed by beverages.
Growing application of vegetable puree in smoothies, soup, and other functional beverages is contributing to the
growth of beverage segment.
Regional Analysis:
The global vegetable puree market is segmented into North America, Europe, Asia Pacific and rest of the world
(RoW). Asia Pacific is dominating the market followed by Europe. Growing demand for soups with the nutritional
value of vegetable puree in Europe is driving the growth of vegetable puree market in this region. In Asia Pacific,
India, China, Japan, and Australia are the major contributors to vegetable puree market. Changing consumption
pattern and high inclination towards organic vegetable intake is growing the vegetable puree market in this region.
North America is projected to grow at a substantial rate over the forecast period with growing health-conscious
population. The U.S. is the major contributor to the growth of vegetable puree market in North America. Increasing
product range and high focus on marketing by the key players are expected to grow the vegetable puree market in
the rest of the world.
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