Market Research Future (Food and Beverages) U.S. Dietary Supplements Market | Page 3

U.S. Dietary supplements Market Research Report - Forecast to 2023
2 Market Overview
Historically, dietary supplements marketing has focused on promoting a specific specialty ingredient targeted at
specific consumer health needs such as omega 3 for heart health, lutein for eye care and others. Personalized
nutrition offers manufacturers, the chance to develop a relationship with consumers rather than a single transactional
approach. Massive advancements in the dietary supplements preparation in the field of personalized nutrition along
with the possibility of the superior drug formulation will uplift the U. S. dietary supplements in the age of personalized
nutrition market. The economies of scale and scope resulting out of greater demand for dietary supplements is
expected to significantly reduce the final price of the products thus benefiting the final consumers. Thus, increasing
the prevalence of cancer and metabolic diseases will result in arise in the volume of the dietary supplements market.
Dietary supplements in an age of personalized nutrition is regarded as one of the most noteworthy changes in the
healthcare sector because of its capability to provide improved drug delivery and better patient/individual treatment
process. Massive advancements in the dietary supplements preparation in the field of personalized nutrition along
with the possibility of the superior drug formulation will uplift the U. S. dietary supplements in the age of personalized
nutrition market.
Regional Analysis:
U.S. dominated the global dietary supplements in an age of personalized nutrition market owing, presence of major
manufacturers such Abbott Laboratories, Pfizer Inc, Glanbia, Amway, Carlyle Group, Danone Nutricia, Nestlé Health
Science and increase in usage among adults between the ages of 18 and 34. For instance, as per the recent annual
survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN), about 71% of
U.S. adults or more than 170 million Americans are consuming dietary supplements for various dietary purposes.
Furthermore, increasing geriatric Population has also upsurged the growth of this market. According to the population
reference bureau, the number of Americans ageing 65 and older is projected to more than double from 46 million in
2015 to over 98 million by 2060. Whereas adversary effects of dietary supplements and FDA approvals have been
a concern for the market
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