Market Research Future (Food and Beverages) Tonic Water Market Research Report | Page 3

Tonic Water Market Research Report – Forecast to 2023
2 Market Overview
The global tonic water market is expected to grow significantly between 2018 and 2023, due to growing consumption
of tasty carbonated drinks induced with medicinal values. Tonic water or Indian tonic water is a carbonated soft drink
with quinine dissolved in it. Tonic water is gaining huge demand among consumers, owing to the increasing demand
for drink mixers and bitter taste of tonic water due to the addition of quinine.
Tonic water was originally used for its preventive and curing qualities towards malaria. Quinine is an alkaloid derived
from the bark of the cinchona tree. The quinine content in tonic water is also considered to provide relief from leg
cramps. However, most tonic water today contains less quinine as compared to pharmaceutical products and is
sweetened to cut the strong bitter taste, therefore, tonic water is consumed mainly for its flavour. The other drivers
include the use of tonic water in cocktails as a drink mixer as well as for quenching thirst with bitter flavoured taste.
Moreover, tonic water is attracting eye balls of the youth and youngsters owing to its glowing effect under UV rays.
Quinine is sensitive to ultra violet rays due to which tonic water appears to be fluorescent when brought under direct
sunlight. The market is growing at a steady rate due to its application in cocktail preparation as well as medicinal
values and is expected that tonic water manufacturers will develop more product flavourings in the forecast period.
Regional Analysis:
Geographically, European region dominates the tonic water market due to the increasing use of drink mixers in
cocktails and other alcoholic beverages in the region. According to history, the use of tonic water has been a
medicinal potion consumed by British officers in Indian Army to cure malaria. r
North America is showing steady revenue generation in the tonic water market. Strong economy, increasing living
standards, and large number of lounges, bars, and cafes are the key drivers for the market in this region. Asia-Pacific
is witnessed to be the fastest growing region for tonic water. Nations such as India and China have a large working
population with rising per capita disposable incomes and are spending heftily on healthy foods and nutritional
supplements. It is expected that the Asia-Pacific region will provide a great opportunity for manufacturers of tonic
water and due to relatively relaxed regulations in .
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