Market Research Future (Food and Beverages) Tea Market Share, Size, Trend, Leading Key Players | Page 3

Global Tea Market Research Report - Forecast to 2022
2 Market Overview
Global Tea market is expected to grow at the CAGR of 6%. Tea is an aromatic beverage generally prepared by
pouring boiling water over cured leaves or by boiling tea leaf/powder with addition of sugar and milk by consumer’s
choice tea is consumed on daily basis for breakfast and during evening snack time. Rising awareness towards health
benefits associated with consumption of tea is supporting the market growth. Growing use of tea extract in personal
care products is influencing the sales of tea. Increasing trend of iced tea driving the demand of tea. Increasing
popularity of decaf tea is also supporting the growth of tea market.
Growing demand for healthy tea has boosted the sales of tea especially white tea, green tea and fruit and herbal
tea. Rising awareness of healthy effects of green tea due to health benefits associated with tea is influencing the
market growth. RTD iced tea is perceived as an instant energy source and as a healthy alternative to carbonated
drinks. Moreover, growing demand of green tea in weight loss and beauty & skin treatments are estimated to support
the growth of the market in the near future.
Key players in the global tea market are looking forward to increase their investment in product innovation in order
to expand their operations to newer markets. These companies are also adopting various advertising strategies to
gain competitive edge in the market. Expansion in distribution channel such as e-commerce and reaching out to
various consumers across the globe is proving to be a driving force for the key players.
Intended Audience:
 Tea manufacturers
 Beverage industry
 Agriculture industry
 Retailers and wholesalers
 E-commerce companies
 Traders, importers and exporters
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