Market Research Future (Food and Beverages) Sugar Free Beverage Market Research Report | Página 3

Sugar Free Beverage Market Research Report- Forecast to 2023
2 Market Overview
Sugar-free beverages are substitutes for sugar-based beverages. These beverages are artificially sweetened using
artificial sweeteners such as stevia, saccharin, aspartame, neotame, and sucralose, etc. They are often considered
to be a healthier option for consumers willing to reduce sugar intake or for preventing weight gain.
Sugar-free drinks contains low calorie sugar substitutes such as stevia. The growing trend towards health and
wellness propelled the demand for sugar-free beverages. The product comes in various types such as fruit and
vegetable juices, soft drinks, energy drinks, dairy beverages, and others. It also comes with a spectrum of varieties
such as gluten-free, organic, and others. The growing concern regarding obesity and diabetes have led to a change
in consumers’ preferences. Consumers are looking to reduce their calorie intake are now more inclined towards
healthy food and beverages which has given impetus to sugar-free beverages market.
Additionally, the increase in disposable income, along with a rising health consciousness of the consumers, is
estimated to drive the growth of this market. The increase in cognizance of the health benefits of the sugar-free
beverages is also a key driver of this market. Furthermore, the increase in demand from the developing economies
due to involvement of organized sector will also provide boost to the industry’s growth. These factors will support the
growth of sugar-free beverage market during the forecast period 2017-2023.
Latest Industry Updates:
Jun 2017 Coca Cola launched Coke No Sugar in Australia and is aiming to launch in other markets as well. The
product has the same taste as original coca cola drink but do not contain sugar. Through this product launch, the
company aims to capitalize on the growing demand for sugar-free beverages.
May 2017 Pepsi Co. India Holdings Pvt. Ltd introduced ‘Pepsi Black’ which is a zero-calorie carbonated beverage.
This product launch is in line with company’s policy to focus on health and nutrition product portfolio. The demand
for sugar-free beverages has grown exponentially and company aims to keep up with the changing consumer’s
preferences.
Nov 2016 Bai Brand which is partly owned by Dr. Pepper Snapple Group Inc. introduced sugar-free sodas. The
company introduced five carbonated drinks which contains stevia and erythritol sweeteners. The product line is
called Black Bai and comes in flavors such as cola, root beer, and citrus.
Jun 2016 Coca Cola acquired Unilever’s Ades soy based beverage. Through this acquisition, the company aims to
strengthen healthy and nutritious product portfolio.
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