Market Research Future (Food and Beverages) Sports Drink Market Research Report - Forecast | Page 3

Sports Drink Market Research Report - Forecast to 2027
2 Market Overview
Sports Drink, a flavored beverage containing high amounts of carbohydrates and electrolytes or minerals such as
calcium, chloride, magnesium, potassium, and sodium help supply hydration lost during & after sports, exercise or a
fitness regime. Keeping the body hydrated is anyway essential for all living beings and more so when the body is
sweating profusely during rigorous activities. Similarly, rehydration is integral for people with diabetes who are often
at risk of dehydration due to the excess levels of blood glucose.
Sports Drinks play a key role in optimizing the beneficial effects of physical activity. Those, actively participating in
sport need to be aware that Sports Drinks can also enhance their performance, improving their decision making
power. While plain water is a practical solution for hydrating the body before activity, a Sports Drinks can provide the
much-needed energy and performance boost during a longer workout. Consuming Sports Drinks immediately
following activity can be advantageous as compared to plain water when the electrolyte levels have been significantly
depleted during the training session.
At the same time, there are various statics that say Sports Drinks are not essential for the rehydration and water
would be the best option instead. They also condemned sports drink makers for spending huge amounts on
advertisements that have trickled down athlete’s endurance to anyone who exercises. Although Sports Drinks are
vital or not is a never-ending debate, making rounds across the continents, Sports Drink Market is flourishing
rigorously and thriving thoroughly.
Industry/ Innovation/ Related News:
April 18, 2018 – PepsiCo Inc. launched a zero-sugar version of Gatorade - ‘G Zero,’ a sports-drink category.‘G Zero,’
the first no-sugar product introduced in Gatorade’s 53-year history, with initial flavors including Orange, Glacier
Cherry, and Lemon-Lime, is to hit shelves in June 2018, across the U.S.The product will further expand the Gatorade
portfolio, as an organic and low-sugar versions of the beverage, for consumers who have given up on sugar-laden
beverages.
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