Market Research Future (Food and Beverages) Smoothie Market Research Report | Page 3

Smoothie Market Research Report – Forecast to 2023
2 Market Overview
A smoothie is a thick beverage prepared by blending fruits and vegetables. It is a healthy drink rich in vitamins, fiber,
and other nutrients. The increasingly health-conscious consumers are inclined toward drinks with nutritional benefits,
which is expected to boost the growth of the global smoothie market during the forecast period.
The key players in this market are continuously investing in product developments and launches by adding
ingredients to enhance the functionalities of smoothies. For instance, in May 2016, Smoothie King launched summer
hydration smoothies with coconut water and strawberries as the main ingredients. Such innovations in product lines
are expected to drive market growth. Moreover, the increasing consumption of on-the-go beverages in developed
countries is promoting the growth of the global smoothie market.
Regional Analysis:
North America is expected to dominate the global smoothie market during the forecast period with the US being the
major contributor. In the US, consumers are adopting healthy diets due to the high prevalence of obesity which is a
major factor driving the growth of the smoothie market. Moreover, several of the key market players are based in the
region. Europe is also expected to be a significant market for smoothies. The demand for on-the-go beverages by
the working population in Europe is driving the growth of the smoothie market. Germany, France, and the UK are
the major contributors to the growth of the European smoothie market. Asia-Pacific is projected to be the fastest-
growing market for smoothies during the forecast period, with China, Japan, and India being the largest country-level
markets. Increasing health awareness and significant investments in product launches by key players are supporting
the growth of the regional market.
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