Market Research Future (Food and Beverages) Shortening Market Research Report | Page 4

Shortening Market Research Report –Forecast to 2023
3 Pages
Segments
Global shortening market has been segmented by source, claim, application, and region.
Based on source, the market has been segmented into animal sourced and vegetable sourced. The vegetable
sourced segment is likely to dominate market during the forecast period owing to increasing awareness about health
products and demand for trans-fat-free vegetable shortening among consumers. Vegetable shortenings are sourced
from soybean, sunflower, palm, coconut, groundnut, and others.
Based on claim, the market has been segmented into organic, non-GMO, vegan, kosher, gluten-free, and others.
The organic segment is dominating the market owing to the growing trend of healthy organic food and vegan products
among consumers globally.
Based on application, the market has been segmented into bakery products, confectionery products, ice cream,
snacks, and others. Bakery products segment is expected to dominate the global shortening market during the
forecast period owing to the widespread application of shortenings in baked products for desired volume, texture,
and freshness.
Intended Audience
Bakery & confctionery product producers and suppliers
Raw material suppliers and distributors
Regulatory bodies
Importers and exporters of shortening
Trade association and industrial bodies
End-users
Supplier of vegetable oil
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