Market Research Future (Food and Beverages) Shortening Market Research Report | страница 3

Shortening Market Research Report –Forecast to 2023
2 Market Overview
Shortening is a fat made from animal fat and vegetable oil and used in baking and cooking. It refers to any fat that
is solid at room temperature. Shortening made from full or partial vegetable source, including oil extracted from
soybean and pal, is more preferred by consumers over animal source and is driving the growth of global shortening
market.
Shortening has a wide range of applications in the food sector. Growing demand for shortening in various food
applications for its health benefits and taste has fuelled the growth of shortening market.
Regional Analysis:
Geographically, Asia-Pacific is projected to be the fastest growing region in the shortening market owing to the
increasing consumption and production of flour products in developing economies such as China and India.
Improving purchasing power of consumers in the region and change in eating habit of consumers have resulted in
the rise of consumption of bakery and confectionery products which is expected to fuel the shortening market growth
during forecast period.
North America is expected to grow at the fastest rate in global shortening market during forecast period owing to the
increasing consumption of convenience food in the region.
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