Market Research Future (Food and Beverages) RTD Protein Beverages Market Research Report | Page 3

RTD Protein Beverages Market Research Report – Global Forecast till 2023
2 Market Overview
RTD protein beverages are ready-to-drink beverages produced from high protein ingredients such as whey, milk,
soy, and pea, among others. Ready-to-drink (RTD) beverages offer an advantage of convenience and portability,
due to which their demand is continuously increasing among the consumers. Growing health-conscious population
and increasing popularity of proteins among them is primarily driving the growth of RTD protein beverages during
the forecast period. Moreover, rising trend of workout and exercise among the consumers is adding fuel to the growth
of RTD protein beverages market.
The key players are continuously coming up with new product launches to offer a wide range of options to the
consumers. Moreover, the ingredient suppliers are highly investing in R&D to offer innovative solutions to the RTD
protein beverage manufacturers. For instance; on November 2016, Arla Foods launched a new ingredient solution,
Nutrilac WheyHi through which the manufacturers can create long life RTD beverages in which 40% of the protein
comes from whey. Moreover, innovative packaging also plays a vital role in attracting the consumers.
Regional Analysis:
North America is expected to dominate the market for RTD protein beverages during the forecast period owing to
the increased health-conscious population and their inclination towards healthy drinks. The US is witnessed to be
the major contributor to the growth of the RTD protein beverages market in North America with the presence of
majority of the key players in this country. Europe is also expected to hold a significant share of the global RTD
protein beverages market with growing demand for supplements among the consumers. Increased working
population has resulted to massive growth in the RTD beverage market in this region which will contribute to the
growth of RTD protein beverages in the coming years. The market in Asia-Pacific is projected to register the highest
CAGR during the forecast period with China and India being the largest country-level markets for RTD protein
beverages in the region. The rising health conscious population along with increasing awareness for RTD protein
beverages among the consumers is expected to drive the growth of the market.
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