Market Research Future (Food and Beverages) Ready to Drink Market Research Report | Page 3

Global Ready To Drink Market Research Report- Forecast to 2023
2 Market Overview
Globally, the market for ready to drink has been increasing due to urbanization and changing consumption patterns
and rising number of pubs & bars. Increasing demand for ready to drink especially for herbal tea, fruit tea,
preservative free beverages and changing consumption pattern of consumers towards healthy diet are the key
drivers for this market. Trending healthy diets & lifestyle will support the growth of healthy ready to drink market
during the forecast period 2017 to 2023.
Increasing health cognizant consumers in developed economies, is one of the driving force for this market. Key
players are also investing in R&D so as to focus on development of new product line with improved formulations.
Also, the manufactures are promoting their new products on various social media, newspapers and magazines to
create awareness about their products which in turn will accelerate the sales of fortified beverages.
Key players in the global ready to drink market are focusing on product developments to in order to extend the
product line. Also, the companies are also inclined to increase their footprint across the world by acquiring local and
regional players. Apart from that, the companies are introducing their products in the developing economies in order
to penetrate in the untapped market. Major players are also investing in R&D initiatives especially to develop superior
& high quality products by enriching the beverages with healthy ingredients and expand their product portfolio. This
factor will help them to penetrate in the emerging ready to drink markets and fulfil the growing demand. Improving
economic conditions and impact of western culture on Asia pacific region is driving the growth of market in APAC
region especially in countries like India and China.
Segments:
Ready to drink market has been segmented on the basis of type, and is segmented into Probiotic Drinks, Sports
Drinks & Energy Drinks, Fruit & Vegetable Juices, Tea & Coffee, Dairy & Non- Dairy Beverages and others. Fruit &
Vegetable Juices dominates the market, but however due to rising health awareness, probiotic drinks is projected to
grow at a highest CAGR.
On the basis of packaging, market is segmented into Bottle, Tetra Pack, Sachet, Tin Can, and others. Bottle
dominates the market; however tetra pack will be highest growing segments due to growing awareness about various
health benefits of convenience and hygiene factor.
On the basis of distribution channel, market is segmented into store based and non-store based.
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