Market Research Future (Food and Beverages) Protein Bars Market Research Report | Page 3

Protein Bars Market Research Report– Forecast till 2023
2 Market Overview
Protein Bars are nutritional bars, enriched with the high protein content & fortified with a range of vitamins and
minerals. Recently, Protein bars are creating quite a buzz in the market, escalating its market to booming heights on
the global platform. Evidently, consumers’ inclination towards the convenience food is the key factor driving the
market growth predominantly.
People nowadays are increasingly becoming health conscious owing to the awareness towards the benefits of good
health. When it comes to the food, whether it is snacks or meal, they wisely choose the food with the most nutritional
value, suiting to their palates, physical requirements & to their pockets. Besides, owing to a general perception of
maintaining a better health coupled with a current trend of consumption of ‘free from ___’ products is increasing
uptake of Protein Bars worldwide fueling its market growth constantly.
Furthermore, other benefits that Protein Bars provide, such as availability of varieties & in various flavors along with
the fact that it is a healthy option to substitute a meal; is widening its popularity & hence its uptake worldwide.
Leverage to the heady lifestyle today, the growing working population is increasingly depending upon Protein Bars,
substituting for a proper meal or to get a quick energy boost.
Intended Audience:
Chocolate industry
Protein processing industry
Retailer, wholesaler, and distributor
E-commerce industry
Traders, importers, and exporters
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