Market Research Future (Food and Beverages) Probiotic Market Research Report | Page 3

Probiotics Market Research Report- Forecast to 2027
2 Market Overview
Probiotic Market is increasing due to growing health awareness worldwide, rising population and disposable income
has boosted the demand for Probiotic in recent years. The market in Asia Pacific is growing steadily. Health
awareness and gut related disorders have prompted the growth of probiotics in the daily diet of individuals. The
sector is driven in a major way by the demand directed from the food & beverage and pharmaceutical sectors.
Probiotics have also emerged as a potential functional food or nutraceuticals. Health benefits gained out of probiotics
consumption are the main drivers to the development of this segment. Growth of the nutraceuticals market has also
provided an impetus for the increased demand of this sector. Preference for natural products that improve health
and provide vitality are being increasingly demanded by consumers who have heightened sense of health
awareness.
Industry Updates:
April 2018 PERKii has announced a national distribution partnership with an Australia based leader in retail cold-
chain distribution, Manassen Foods Australia (MFA). The move is expected to be a significant step to fast-tracking
the progressive growth of the world’s first encapsulated probiotic beverage. MFA has established itself as one of
Australia’s top independent grocery distributors and importers, providing a single solution for brand owners across
the globe and domestically. MFA also has a working relationship with all Australia’s corporate retailers and service
over 5,000 retail outlets in the nation. The partnership began in April 2018 with their original 350ml probiotic water
range, which comprised of a trial with Woolworths Grocery in particular Victoria and NSW stores.
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