Market Research Future (Food and Beverages) Organic Food & Beverages Market Research Report | Page 3

Global Organic Food & Beverages Market Research Report- Forecast to 2022 2 Market Overview The growing demand for organically produced foods is growing rapidly. Evolving consumer buying habits, growing consumers’ concerns regarding health, the environment, and animal welfare, along with their willingness to pay premium price for healthy food is fuelling the demand of organic food market in Asia-Pacific region. Even at the global level, market is driven by factors such as increasing consumer awareness towards benefits associated with its consumption, adoption of organic farming methods, and implementation of organic regulations. The presence of organic foods & beverages has increased over the years in conventional food supply chains due to the development of private labels and growing interest of large retailers such as Wal-Mart and Tesco to sell organic products. The market players have increased their levels of investment in research to identify right formulation and to improve product functionality in order to capture lion’s share and create brand recognition in organic foods & beverages market. Also, government authorities, NGOs, and farmer organizations in developing countries are promoting organic farming by financial support, market information, and trends in organic food market. Developing countries are providing subsidies to small farmers for organic farming. NGOs, farmer organizations, traders are conducting training programs to encourage farmers for adopting organic farming. Government and non-government organizations such as FiBL (Switzerland), APEDA (India), and USDA (U.S.) support conventional farmers to switch to organic farming. All these efforts from government and NGOs are boosting the consumption of organic foods & beverages. Latest Industry Updates:  July 2017 General Mills, Inc. launched their new organic yogurt under the brand name of “Oui”  March 2017 Hain Celestial launched organic bread products  June 2016 General Mills, Inc. made a partnership with Organic Valley. The partnership will aid the organization to source organic dairy products  March 2016 General Mills, Inc. introduced a line of organic whole milk yogurt, available in three varieties: berry, strawberry and vanilla. Page | 3 Copyright © 2017 Market Research Future.