Market Research Future (Food and Beverages) North America Cold Pressed Juices Market Research | Page 3

North America Cold Pressed Juices Market Research Report – Forecast to 2023
2 Market Overview
Cold pressed juices are commonly known as HPP juices owing to the process used for production, i.e., high-pressure
processing (HPP). These juices retain the freshness of fruits as well as contain the rich mixture of vitamins, minerals,
and other vital elements necessary to maintain optimal health. According to the latest report by Market Research
Future (MRFR), the North America cold pressed juices market is anticipated to expand at a 9.77% CAGR from 2018
to 2023 (forecast period).
Massive investments in research and development (R&D) has culminated in new types of flavors in the market.
Market players are employing packaging and design strategies to attract consumers. This can attract a younger
demographic and capitalize on the health-consciousness trend sweeping the region. Furthermore, demand for
natural and clean-label beverages can propel the market forward over the forecast period. Product customizations
and improved functionality of beverage packages are bound to fuel juice sales. But low shelf-life of these can pose
a challenge to the market. Players are engaged in R&D to discern more advantageous methods of processing which
can enhance the shelf-life.
Research Methodology
By employing meticulous strategies, competent research analysts of Market Research Future (MRFR) collect
information and study them extensively before predicting the future market size with a detailed listing of the relevant
market segments. Interviews with prime decision makers of various trendsetting companies of the apposite market
give the primary research much prominence. The secondary method includes a minute analysis of the present and
the past trends to obtain a better grasp of the upcoming market scenario. To increase the precision of the obtained
data, top-down & bottom-up approaches have been integrated into the system which gives a walk-through of the
demand and supply equation. Furthermore, by adhering to credible resources such as annual reports, SEC filings,
and white papers, our data analysts empower themselves with subtle comprehension of the germane product before
proceeding to discuss market factors. The intent is to provide a holistic view of the sector by judging it against
irreproachable parameters and enriching it with significant inputs.
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