Market Research Future (Food and Beverages) Natural Food Color Ingredients Market Research Rep | Page 3

Natural Food Color Ingredients Market Research Report - Forecast to 2022
2 Market Overview
The secret of a delicious meal is hidden not only in its taste but also, in its visual appeal. It’s the color and texture of
the food that often make it appeal which is why natural food colors are gaining traction nowadays. During processing,
foods often lose their natural color and require color ingredients to appear vibrant and influence the consumer
behavior pattern. The global natural food color ingredients market is expecting an impressive 7.79% CAGR during
the forecast period (2017-2022) due to the demand being generated by the food industry. The market is touted to
reach a massive valuation of USD 1.9 billion in the same period. On a brighter note, in many regions, governments
have imposed stringent regulations on synthetic food colors, and the natural food color ingredients have become the
only viable option. Interestingly, social media has also emerged as a driving force as people are now keener to post
their favorite dish’s post on digital platforms.
Industry Updates:
Purple is slowly becoming a color to look out for in the coming years. Following that direction, Exberry has launched
their purple collection where different shades such as lavender, dark violet, magenta, lilac, and mauve are expected
to dominate the food circle for the considerable time span.
Research reports published in Food Research International shows that orange-yellow pigments from cactus pear
can be a rich source of water-soluble natural food color. At the same time, it is infused with fiber content and
antioxidant potential which can give it extra mileage.
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