Market Research Future (Food and Beverages) Middle East & Africa Smokeless Tobacco Market | Page 4

MEA Smokeless Tobacco Market Research Report – Forecast to 2023
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Research Methodology
At Market Research Future, we aim to provide quality analysis on a wide range of markets. Our reports hold an
unbiased market perspective and provide fact-based insights that help our clients with critical decision making. Our
reports are prepared by analysts who have ample experience in the relevant field and employ various methods to
present an accurate picture of the market. Our reports incorporate both primary and secondary data to maintain the
objectivity of the reports. Primary data collection involves first-hand interviews and surveys with key level industry
insiders, while secondary data is acquired from credible sources such as white papers, annual reports, and
publication by relevant associations to provide reliable market insights. Top-down and bottom-up approaches have
been adopted for estimation and validation of market size to view the market from different perspectives and ensure
accuracy in our approximations. Our reports reflect a truly comprehensive view of the market and is prepared after
analyzing every parameter that corresponds to the market.
Market Snapshot
Smokeless tobacco currently represents a small percentage of the overall tobacco industry in the Middle East &
Africa. The market size for smokeless tobacco in the region is expected to surpass USD 1360 Mn by the year 2023.
This indicates that the market is likely to capture a compound annual growth rate of 3.80% during the forecast period
(2017-2023). In 2017, Africa accounted for more than 55% share of the market and this trend is likely to continue
throughout the review period. Consumption of tobacco is high in DR Congo in particular, which also accounts for a
significant market share in Africa. The popular ways in which smokeless tobacco is consumed in the region are by
sniffing or chewing. The rural parts of Africa exhibits more market opportunities as tobacco bas been traditionally
consumed by natives in the region.
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