Market Research Future (Food and Beverages) Medicated Confectionery Market Research Report | Page 3

Medicated Confectionery Market Research Report- Forecast to 2023
2 Market Overview
Medicated confectionery is a type of confectionery valued with active ingredients having medicated attribute such as
reduction in throat irritation, cold, cough, respiratory congestion, allergies, and others. They are available in different
types in the market such as pastilles, hard candies, chewing gums, and others. Growing incidence of allergies and
other issues caused due to air pollution is driving the growth of the market.
Smoking bans in the U.S., the U.K, and Western Europe is also anticipated to influence the growth of throat sweets
and breathe fresheners. Moreover, growing awareness among the population regarding speedy treatment for minor
ailments or augmentation is boosting the growth of the market. Continuous initiatives by the key players to enhance
the product quality through flavor, packaging, functionality, and others is influencing the growth of the medicated
confectionery market. However, fluctuating prices of raw materials may hamper the growth of the market.
Nevertheless, all these factors are projected to contribute to the projected CAGR of 3.2% of the medicated
confectionery market during the forecast period, 2017-2023. Medicated confectionery is growing tremendously over
the past few years. The hay fever seasons during the winters, springs, and summers majorly drive the growth of the
medicated confectionery market. Moreover, growing cases of allergies among the children in the U.K is boosting the
growth of the market.
Regional Analysis
Global Medicated Confectionery Market is segmented into Europe, North America, Asia Pacific and rest of the world
(RoW). North America is leading the medicated confectionery market followed by Europe. The low temperature in
the regions of the U.S. and Canada majorly drives the need for medicated confectionery among the population.
Asia Pacific is expected to be the fastest growing region over the forecast period. India, China, and Australia are the
major contributors in this region. Brazil is anticipated to grow at a decent rate in consumption of medicated
confectionery over the forecast period.
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