Market Research Future (Food and Beverages) Matcha Tea Market Research Report | Page 3

Matcha Tea Market Research Report - Forecast to 2023
2 Market Overview
Matcha Tea a Speciality tea, although formed from finely powdered green tea; has different processes of harvesting
and preparing. Harvested by covering the tea plant with a cloth Matcha Tea is prepared by simmering the tea power
and then whisking the decoction to froth using a bamboo stick. These different process offer it a better texture, a
deep flavour along with high degrees of amino acid/ L-theanine that inhibit probable side-effects of caffeine.
According to medical science, L-Theanine acting upon the brains functioning gives a feeling of relaxation & well-
being. By creating alpha waves it induces a relaxed yet alert state.
Gauging & evaluating the potential of this speciality Tea market to upsurge in the years to come, Market Research
Future has recently published a study report asserting that the global Matcha Tea Market will accrue e USD 5.62
Billion by 2023, registering 9.69% of a CAGR during the period of 2017 to 2023. Growing health conscious populace
is predominantly driving the market growth. Owing to its health benefits Matcha Tea is increasingly getting included
in speciality diets, Clinical/ Medical Nutrition and weight loss programs. Growing prevalence of deadly diseases like
cancer, diabetes along with the disorders like obesity, insomnia & others among others provide impetus to the market
growth of Match Tea.
Industry Updates:
January 25, 2018 - Tea House (US) a hub for speciality Tea introduced Match Tea blended with Rice Beeer naming
it as Matcha Beeer. This green brew is developed after years of trials to give the best one. Rice Beeer was specifically
chosen due to its low alhcol content, light finish and natural sweetness. The Tea House says that the best time to
enjoy the Matcha Beeer is after the workout or just before the sunset.
February 10, 2018 – Japanese convenience stores, one of Kyoto’s best chain confectioners introduced its new
product – ‘matcha green tea bun’.
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