Market Research Future (Food and Beverages) Kombucha Market Research Report | Page 3

Kombucha Market Research Report – Forecast to 2023
2 Market Overview
Among health-conscious people, green tea sells like hotcakes. Therefore, they are attracted to Kombucha which is
fermented with a fungus of the green or black tea that is known as “symbiotic culture of acetic acid (vinegar) bacteria
and yeast,” or “SCOBY.”Aloe vera, basil, berries, citrus, and ginger are used for flavoring the drink. The global
Kombuch market has been segmented on the basis of the distribution channel, packaging, types, and lastly, the
region. On the basis of the distribution channel, this market has been segmented into store-based and non-store
based. Among these, the store-based distribution channel is expected to hold the major market share during the
forecast period. Non-store-based distribution channels include e-commerce platforms. Based on packaging, the
market is segmented into glass, metal, plastic, and others. During the forecast period, the plastic segment is expected
to hold a major market share in the market. It is also expected to grow at a substantial rate over this period. By the
types, the market has been segmented into black tea, green tea, and others. According to the report, green tea
segment appears to be gaining the highest growth rate during the forecast period.
Regional Analysis:
The regional segmentation of the global Kombuch market segments the market into regional markets namely North
America, Europe, Asia Pacific, and the rest of the world (RoW). Among all regional markets, North America holds
the lion's share because of increasing healthy lifestyle among people. In this region, majority Kombucha
manufacturers are based in the United States of America (USA) and Canada. Thus, these two are the biggest
markets in North America, followed by Mexico, another significant market in this region. With the trend of healthy
diet and lifestyle increasing in Europe as well, as a market, Europe is projected to have substantial growth over the
forecast period. In this region, the biggest markets include France, Germany, Italy, and the United Kingdom (UK).
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