Market Research Future (Food and Beverages) Herbal Tea Market Research Report- Forecast till | Page 4

Herbal Tea Market Research Report- Forecast till 2023
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On the basis of the ingredient, it is segmented into cinnamon, dandelion, chamomile, ginger, turmeric, lemongrass,
and others. Among all the ingredients, the cinnamon segment holds the major market share followed by the dandelion
segment. The primary reason for the growth of these ingredients is their extensive use for herbal tea formulation.
On the basis of the function, it is segmented into cognitive health, gut & digestive health, general wellness, and
others. Among all the functions, the cognitive health segment is dominating the market. Increasing consumption of
herbal tea for stress management is majorly driving the growth of this segment. However, use of herbal tea for the
gut & digestive health is also showing popularity among the consumers.
On the basis of the packaging, it is segmented into tea bags, loose leaf, powder, and others. Among all the packaging
types, the tea bags segment is dominating the market followed by the loose leaf owing to the ease of use and
handling.
On the basis of the distribution channel, it is segmented in store based, and non-store based. Among both, the
store-based distribution channel is dominating the market based on the one-stop shopping experience.
Regional Analysis:
The global herbal tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW).
Among all, Asia Pacific region is expected to retain its dominance throughout the forecast period. This is attributed
to the increasing per capita disposable income coupled with the rising awareness of health benefits among the
consumers in developing economies like India, China, and Indonesia. Additionally, in the Asia Pacific region, China
and India offer a lucrative opportunity for the herbal tea manufacturers. Moreover, Europe is projected to witness a
steady growth during the review period.
North America is estimated to show a slow growth owing to the mature market in the U.S. However, Latin American
region is projected to show a high potential in the herbal tea market owing to the rising disposable income in this
region.
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