Market Research Future (Food and Beverages) Green Tea Market Research Report | Page 3

Global Green Tea Market Research Report- Forecast to 2023
2 Market Overview
Tea is one of the most widely consumed beverages in the world, next only to water for enjoyment and health. In
general, green tea has been found to be superior to black tea in terms of health benefits. Green tea is made from
camellia sinensis leaves that have undergone minimal oxidation during processes. The demand for green tea is
increasing significantly due to its various health benefits.
One of the significant reason of increasing growth of green tea is the medicinal benefits of green tea. Also, the
increasing cardiovascular diseases and obesity cases are anticipated to fuel the sales of green tea during the
forecast period. Also, green tea progresses the function of endothelial cells which in turn escalates the prevention of
clogging of arteries. The antioxidant property of green tea aids blocking the oxidation of low-density lipoprotein and
the cholesterol. Apart from that, green tea minimizes in the fat reduction which in turn accelerates the demand of
green tea due to various weight loss diet trends during the review period.
Also, increasing health cognizant consumers in developed economies is anticipated to boost the sales of green tea
during the forecast period. Also, the enhancement of livelihood among the consumers in developing economies is
also significant factor for the growth of Green Tea over the forecast period.
Regional Analysis:
The global green tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW).
Among these, Asia Pacific region is expected to retain its dominance throughout the forecast period. This is attributed
by the increasing per capita disposable income coupled with the rising awareness of health benefits among the
consumer in developing economies like India, China, and Indonesia. Especially China and India offer a lucrative
opportunity in the Asia Pacific region for the green tea manufacturers. Europe is also projected to witness a steady
growth during the reviewed period. However, North America is estimated to be slothful owing to the mature market
in U.S. Latin American region is projected to show a high potential in the green tea market due to the rising disposable
income of some of the countries.
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