Market Research Future (Food and Beverages) Global Oolong Tea Market Forecast to 2023 | Page 2
the body. Oolong tea is also being used in personal care products due to its high anti-oxidant content
which helps in repairing the skin tissues and imparts anti-ageing properties. Multi-purpose application of
oolong tea across food industries had led to increased use of the product. Based on the form, loose leaf
is anticipated to hold a major share followed by tea bags.
Application of oolong tea is found to be high in beverages whereas, the growth of nutraceuticals is
escalating at a high rate owing to the functional properties of oolong tea. Based on the formulation,
unflavored oolong tea dominates the market due to high consumers’ preference for food products with no
artificial additives. On the basis of type of oolong tea, Fujian oolong tea dominates the market.
Competitive Analysis-
The major key players in oolong tea market are
ESP Tea Emporium (U.S.)
The Republic of Tea (U.S.)
Harney & Sons (U.S.)
Associated British Foods (U.K.)
The Mighty Leaf Tea Company (U.S.)
Tata Global Beverages Limited (India)
Unilever (U.K.)
Oolong Tea manufacturers across various regions follow the strategy of improving their existing product
line by adding innovations for their business expansion. Due to this the application of oolong tea is
increasing across various industries. In the Asia-Pacific region, China is among the dominating countries
holding a major share in oolong tea market and exports the product in various other countries which
include Morocco, China, Vietnam, U.S. and others.
Access the market data and market information presented through more than 60 market data tables and 25
figures spread over 110 numbers of pages of the project report “Global Oolong Tea Market - Forecast to 2023”
Regional Analysis
The Global Oolong Tea Market is segmented into North America, Europe, Asia Pacific, and rest of the
world (ROW). Asia Pacific holds a major market share followed by North America. High demands for
healthy beverages with widespread applications from the developed countries of these regions are
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