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Organic Fruits & Vegetables Market Research Report – Global Forecast till 2023
2 Market Overview
Organic fruits and vegetables are emerging as the major organic food products in the organic food market. Organic
fruits and vegetables are cultivated naturally without the use of any chemical throughout its pre-harvest to post-
harvest operations. The rising awareness regarding the benefits of consuming organic food is among the major
determinant that is driving the growth of organic fruits & vegetables market. Farmers are adopting chemical-free
operations while cultivating fruits and vegetables owing to the deteriorating effects of chemicals on the environment
and soil quality. In addition, increasing number of government initiatives to promote organic farming is also catalysing
the market growth of organic fruits and vegetables.
The market is experiencing hurdles in its growth owing to the high cost of organic products and difficulties in implying
with the standards set forth for organic farming. Thus, a majority of customers in the least developed countries cannot
afford organically produced fruits and vegetables which limits the customer base of organic fruits & vegetables
market. However, the rising per capita disposable income of people on major developing countries is paving the way
for several lucrative opportunities for the market players to exploit.
Regional Analysis:
North America is anticipated to garner the largest market share in the organic fruits & vegetables market during the
forecast period. The region’s dominance can be attributed to various factors such as the surging number of HNWI
(High Net Worth Individual) population, increasing inclination of consumers towards organic food, and presence of
several market players. Europe is also expected to gain a significant share in the global market due to the rising
awareness regarding health among the European consumers. However, Asia-Pacific is projected to grow with the
highest CAGR owing to the changing lifestyle of people, increasing health awareness, and rising per capita
disposable income.
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