Market Research Future (Food and Beverages) Garcinia Market Research Report | Page 3

Garcinia Market Research Report - Forecast to 2023
2 Market Overview
Garcinia is a fruit, majorly found in India and Southeast Asia. It contains a chemical, hydroxycitric acid (HCA), which
is considered as a source to prevent fat storage, control appetite, and increase exercise endurance. It can be
extracted into powder and liquid form and is applicable in the food & beverage industry, functional foods, and dietary
supplements.
Rising consumers’ awareness about garcinia supplements and health advantages associated with it is identified to
be increasing the sales of garcinia in the global platform. The growth has been driven by the increased acceptance
of natural health supporting ingredients among the consumers. Increasing prevalence of diseases such as obesity
has increased the application of garcinia in various industries including in supplements, pharmaceuticals, functional
food & beverages, and others. Garcinia serves as a source in prevention from factors which leads to obesity and
other body weight related disorders. Continuously increasing obesity and other body weight related issues across
the globe has turned up an opportunity for supplements, functional food and beverage industry to include garcinia in
their products, which is driving the growth of the global garcinia market. Garcinia helps in reducing and managing
body weight and prevents conditions like obesity and unnecessary body fat deposition.
Industry Updates:
May 2017 TLS Weight Loss Solution has launched two of the hottest ingredients for weight loss in the name of Green
Coffee Bean Extract and Garcinia Cambogia. Green Coffee Extract, is the most clinically researched brand of green
coffee bean extract, which has been shown superior to its competitors in promoting healthy weight management and
helping to maintain normal blood sugar levels.
Dec 2016 Pure Nutrition has launched its flagship e-commerce portal in Dubai with a bid to explore the natural
formulations market with its expanded range of products including Garcinia for weight management.
Nov 2016 Garcinia Cambogia Fusion Burn Fat Burner has been officially launched on Amazon.com. The product is
enhanced with weight-loss formula which is natural, safe, and sustainable
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