Market Research Future (Food and Beverages) Functional Beverages Market Research Report | Page 2
Functional Beverages Market Research Report- Forecast to 2023
1 Summary
Functional Beverages Market Research Report by Type (Probiotic Drinks, Energy Drinks, Fruit & Vegetable Juices,
Herbal and Fruit Teas and others), Packaging (Bottle and others), Functions (Energy, Hydration and others) and
Region - Forecast to 2023
Key Players:
The Functional Beverages Market appears to be highly competitive owing to the presence of numerous well-
established vendors. High potential growth demonstrated by the market is expected to attract several new entrants
during the anticipated period. Resultantly, intensifying the competition further. Owing to the low product differentiation
and availability of a wide range of similar products; vendors are increasingly focusing on reducing the brand recall
of their products among consumers through effective marketing communications. Fuze Beverage (US), PepsiCo
(US), Red Bull GmbH (Austria), Coca-Cola (US), Kraft Foods (US), Altria Group (US), General Mills (US), Ocean
Spray (US), and Campbell Soup Company (US) are some of the prominent players profiled in MRFR Analysis and
are at the forefront of the competition in the Global Functional Beverages Market.
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