Market Research Future (Food and Beverages) Functional Beverages Market Research Report | Page 3

Functional Beverages Market Research Report- Forecast to 2023
2 Market Overview
Functional Beverages are enriched with the minerals, herbs, vitamins, amino acids, &/or additional fruit or vegetables
to promote good health. Recently, these beverages are creating quite a buzz in the market, escalating its market to
booming heights on the global platform. People nowadays, are increasingly becoming choosy & they like to try
different tastes such as flavored drinks; and if that drink can provide health benefits then nothing like it! Evidently,
consumers’ inclination or desire to variety is the key factor driving the market growth predominantly. In addition to
the changing consumer preferences and increasing popularity of exotic drinks, another key factor that propels the
market growth is, growing health-centric (health conscious) populace.
Moreover, factors contributing to the market growth include millennial generation, growing industrialization &
urbanization along with the improving economic conditions worldwide. Efforts put in, to choose attractive packaging
solutions for these beverages are offerings dividends. For instance; to convey the perceived value of a product as
a whole such as brand recognition or brand association, to the consumer, a packaging solution is picked after a
careful consideration of excellent printability of nutrient retentive value description, glossy & appealing appearance
of the packaging, etc.
Industry/Innovation/Related News:
March 26, 2018 – Glanbia plc. (Ireland), a global nutrition group launched its new functional beverage – or actually
Whole Grain Stamps designed for inclusion in beverages. BevGrad Oats GF and BevGrad Quinoa are those
products introduced.
April 02, 2018 – Gratitude Health, Inc. (US), largest global manufacturer of functional RTD beverages (Ready to
drink) and other functional-drink lines announced a partnership with Vapir Enterprises, Inc. The collaboration is
expected to facilitate Gratitude Health to become a publicly traded company.
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