Market Research Future (Food and Beverages) Fruit Puree Market Research Report | Page 3

Fruit Puree Market Research Report- Forecast to 2023
2 Market Overview
Fruit puree is used as an ingredients by food and beverage industry to manufacture diverse range of products,
thereby augmenting the market growth which is expected to grow at an incremental pace of development on the
global stage.
There has been growing demand for fruit purees for baby food products which has spiked the demand for the product,
globally. Changing lifestyle, busy and hectic schedule, and increasing women workforce has led to a rapid change
in food preferences and consumers are now more inclined towards processed and convenient food which has a
positive influence on the growth of fruit puree market. Furthermore, demand from beverages industry both alcoholic
and non-alcoholic for manufacturing novel products has also influenced the demand for the product.
Furthermore, growing preference for organic food products owing to rising health and wellness trend is expected to
accelerate the demand for organic fruit puree which provides opportunity to key manufacturers to capitalize on the
growing market. In addition, high nutritional content of fruit puree is also one of the major driving factor for the growth
of fruit puree market. Also, growing demand for exotic fruit puree has fuelled the market growth.
Latest Industry Updates:
Nov 2017: Les Vergers Boiron introduced a new ambient puree range in 10 flavors. The purees are free from
preservatives, added flavorings, and artificial colors.
May 2017: AGRANA Fruit completed acquisition of Sai Krupa Fruit Processing Pvt. Ltd, an India based fruit
processing plant. The plant process fruits into pulp, purees, concentrates and juices to cater to the needs of food
and beverages industry. Through this acquisition, the company aims to strengthen its position in Asia region.
Feb 2017: Piccolo introduced individual fruit purees for babies in five flavors, namely, apple, banana, stanley plum,
mango, and williams pear. Through this product launch, the company extended its product portfolio.
Feb 2017: Oregon Fruit Products LLC introduced gooseberry puree. The product is made of 100% gooseberries with
no added sugar, preservatives or additives.
May 2016: Oregon Fruit Products LLC launched fruit purees for brewers. Through this product launch, the company
aims to capitalize on the growing demand for the product from craft beer industry for preparing specialty release fruit
infused beers, ciders, and other drinks.
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