Market Research Future (Food and Beverages) Fruit Powders Market Research Report | Page 3

Fruit Powders Market Research Report- Forecast till 2023
2 Market Overview
Fruit powders market is projected to grow at a CAGR of 7.2% over the forecast period. Fruit powder is derived from
fresh fruits either through spray dry method or freeze dry method. Fruit powder is high in vitamins and minerals for
which it is used in various industries such as bakery and confectionery, dairy and frozen desserts, beverages, food
supplements, and others. It is used as a flavoring agent and is a healthy substitute of artificial flavors. The long shelf
life of the product is boosting the growth of this market.
Growing prevalence of health issues such as diabetes, obesity, and allergies among consumers in India and China
over past few years has increased the demand for natural source of health benefits in the diet. Moreover, Indian
population are more inclined towards herbal and organic based treatment for skin problems which is adding fuel to
the growth of fruit powder market in cosmetic industry. However, consumers allergic to certain fruits may hamper the
growth of the market. Continuous R&D followed by technological advancements strive to be an opportunity for the
growth of fruit powders market in this region. Nevertheless, all these factors is projected to grow Asia Pacific market
at a CAGR of 7.9% during the forecast period, 2017-2023.
Asia Pacific is the second largest market for fruit powders and is expected to be the fastest growing region over the
forecast period, 2017-2023. India, China and Australia are the major contributors of the fruit powders market.
Growing health awareness and increasing consumption of functional food is driving the growth of the market.
Industry Segments:
On the basis of type, fruit powders is segmented into banana, grapes, blueberry, apple, strawberry, mango, and
others. Among all, grapes and banana are projected to be the fastest growing segment in food and beverages.
However, apple and strawberry are gaining popularity in cosmetic industry.
Based on the application, fruit powders market is segmented into bakery and confectionery, dairy and frozen
desserts, beverages, food supplements, and others. Among all, the beverages is dominating the market owing to
high application of fruit powders in smoothies, fruit drinks, energy drinks and carbonated drinks. However, the dairy
and frozen dessert segment is expected to grow substantially over the forecasted period.
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