Market Research Future (Food and Beverages) Fruit Beer Market Research Report | Página 3

Fruit Beer Market Research Report – Forecast to 2023
2 Market Overview
Fruit beer contains fruits as flavoring agent or adjunct, in addition to other ingredients, such as hops and malt. The
fruity aroma in fruit beer depends on the type of fruit used and the brewing process. For instance, cherries and
raspberries have a more pronounced smell compared to peach and blueberries. The unique taste of fruit beer makes
it one of the most popular beverages among consumers.
Some of the major drivers for the fruit beer market include growing population, increasing popularity of craft beers
among young consumers, rising number of places serving alcohols, increasing per capita disposable income, and
relaxation in the rules applicable to the beer industry. Increasing per capita disposable income allows consumers to
spend more on their preferred beverages. Moreover, they are now willing to pay more for innovative and premium
beverages. Thus, the fruit beer market is expected to witness significant growth during the forecast period.
Segmentation
The global fruit beer market has been segmented by flavor, distribution channel, and region. Based on
flavor, the market has been further segmented into peach, raspberry, cherry, apple, apricot, and others.
Raspberry flavor is expected to dominate the market during the forecast period.
By distribution channel, the market is segmented into store based and non-store based distribution
channels. Store based segment is further classified into supermarket, departmental store, bars and
restaurants, while, e-commerce website comes under non-store based category. Supermarkets are
expected to hold relatively higher share in the store based category while e-commerce websites provide
a variety of choices, higher discounts, and doorstep delivery. Thus,/ non-store based e-commerce
websites are expected to show a higher growth rate during the forecast period.
The global fruit beer market is segmented into North America, Europe, Asia-Pacific, and Rest of the
World. Europe is dominating the global fruit beer market, followed by North America. However, Asia-
Pacific is expected to register the fastest growth.
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