Market Research Future (Food and Beverages) Frozen Dessert Market Research Report | Page 3
Frozen Dessert Market Research Report - Forecast to 2023
2 Market Overview
Frozen dessert is any product obtained by freezing liquids, semi-solids, or solid mix prepared with milk fat and/or
edible vegetable oils and fats. The various types of frozen desserts include flavored liquid, fruit juice, milk & cream,
mousse, and others. These frozen desserts are either dairy-based or non-dairy based depending on the product,
and various flavors are added to the product.
Food brands are constantly working on expanding their product range by launching new variants of frozen desserts.
Many of the players are focusing on introducing of unique flavours with innovative combination of ingredients to draw
consumer attention. A modern consumer, especially if he/she is from the millennial population is more approving of
new and exotic food flavours. This is encouraging market players to step up their efforts in developing new product
and flavour variants. Meanwhile, emphasis is also being placed on aspects such healthiness, use of organic
ingredients and low fat owing to rising number of health conscious consumers. Factors as such are influencing the
off-season sales of frozen desserts as well, leading to greater profit margins for players.
Industry Trends and News:
US-base dairy firm Hiland Dairy has recently unveiled an eggnog and three new milk flavours, marking the
start of spring season. The new verities are made with fresh milk and include flavours such as strawberry
crème, spring eggnog, orange crème, and chocolate marshmallow. All the products can be consumed
without any processing and can also be relished with homemade ice cream, smoothies or coffee.
Food giant Unilever is reportedly plotting to launch a number of ice cream products through its Good Humor,
Breyers, Popsicle, Klondike and Magnum brands. The new product are likely to debut in the US soon and
include new Breyer’s snack pots, a new Popsicle product and two new Magnum Doubles flavours.
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