Market Research Future (Food and Beverages) Fortified Yogurt Market Research Report | Página 3

Fortified Yogurt Market Research Report- Forecast to 2023
2 Market Overview
The fortification process improves the nutritional quality and quantity of the food product. Yogurt is a dairy product
produced by the bacterial fermentation of the milk and the fortification of the same enhances the functional attribute
of the product. The increasing health-conscious population is increasing the demand for healthy fortified yogurt at a
global level. Fortified yogurt is available in various flavors and packaging in the market.
Rising health awareness and increasing consumption of healthy desserts have prompted the growth of fortified
yogurt in the daily diet of individuals. The sector is driven by the demand directed from consumers for low-fat desserts
available in various flavors. Increasing disposable income across regions is one of the contributing factors for the
growth of this market. The growth of functional foods that are rich in probiotics has also provided an impetus for the
increased demand for this sector.
Increasing consumers’ awareness through advertisements has lately boosted up the sales of the product across the
globe. Health conscious consumers are found to have more inclination towards fortified yogurt based on the health
advantages obtained from it. The escalating demand for a wide range of flavored yogurts with low calories is also
supporting the sales of fortified yogurt. Increasing inclination towards low-calorie desserts is also adding fuel to the
rising sales of fortified yogurt.
Segments:
The global fortified yogurt market is segmented into the flavor, claim, type, packaging, and distribution channel
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On the basis of flavor, it is segmented into plain and flavored. Among all, the flavored fortified yogurt will
witness a higher growth rate compared to the plain fortified yogurt.
On the basis of claim, it is segmented into gluten-free, lactose-free, low calories, low fat, and others. Among
all, the lactose-free fortified yogurt will continue to dominate the market due to the increasing demand from
lactose intolerant consumers.
On the basis of type, it is segmented into chilled and frozen. Among all, the frozen type of fortified yogurt is
dominating the market due to the growing popularity of frozen desserts.
On the basis of Packaging, it is segmented into cups, tubs, and others. Among all, the fortified yogurt in the
cup is dominating the market as cups are more convenient compared to tubes and other packaging types.
On the basis of the distribution channel, it is segmented into store-based and non-store-based. Among all,
the non-store-based distribution channel, i.e., online retail stores will witness a higher growth rate due to
significant growth in the online food service industry.
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